Back to Broadcast Media Sales!

In my last blog, My Entry into Broadcast Media Sales, I ended it with how I was starting to feel antsy working in print sales at Umoja Newspaper which led to me thinking about my next challenge.  Coincidentally I received a phone call from the local sales manager at WEBE 108FM and WICC 600AM.   She said one of their seasoned players did not work out and there was a “list” for me if I wanted it.  A “list” in broadcast media sales is a written guarantee of  accounts that show that a seller is going to make a certain amount of money within the year by servicing these accounts.  I was very happy to return to WEBE and WICC, this time with a “base” to work from as well as a team that I felt more aligned with.  This was back in the 90s when there were lots of incentives put forth for good sellers to stick around.  At WEBE and WICC these included trips to the Caribbean if  quarterly team budgets were met, cash bonuses and lots of local restaurant trade for sellers to use on their advertising clients.  Here’s another: if we lived in a nearby city (at the time I lived in New Haven, CT) we were encouraged to get a gas and oil change trade to use for our own car(!) as well as to be shared with the radio stations news vehicles.  Win Win!  I got it done and spent the following year enjoying free gas and free oil changes!  Again, very different times (smile).

 

It gets better.  On my first day back to work, I found out the WEBE and WICC combo sales team had just achieved their quarterly sales budget so, as they say,  I stepped into it.  Since I was the one who had replaced the dismissed Senior Account Executive, I automatically qualified for an All-Inclusive 6 day 5 night trip to Half Moon Bay in Montego Bay, Jamaica!  Since I wasn’t a “real winner” like the rest of the sales team  I could go,  but I could not bring a date.   No matter, I still enjoyed my very own Junior Suite, copious amounts of  delish food and drink, quality beach time and plenty of sight seeing  with the only other 2 “single ladies” on the trip and I had a blast!  What a way to start a new job (smile).

 

Half Moon Bay Resort
Truly loving my free trip to Jamaica!

 

With my co-worker Tom – hated to leave…

 

I truly enjoyed being back at WEBE and WICC radio for the second time around.  Now I was making good money, I got along very well with the staff and the local sales team, dined out at some of the finest restaurants in Fairfield County, and enjoyed many other occupational perks.  However, I still felt like something was missing.  So when I got a phone call from the then General Sales Manager of Star 99.9FM, WPLR 99.1FM, and WYBC 94.3FM, I took it.  We met up and he told me in person that they had created a position just for me.  I would be the New Business Director of WYBC 94.3FM.  I would have my own office at their Milford, CT headquarters and I was to be charged with creating a media kit from scratch as well as sales one sheeters and such.  I would also hire local Account Executives strictly for WYBC and train them as well as train the Star 99.9 and WPLR 99.1 Account Executives on how to sell a black radio station and more importantly, how to sell to the Urban community.  Management had evidently did their homework on me…I was up to the task and lasted 5 and a half years.   I was forced out in the end when things started to get ugly in the Radio industry.  It was transitioning to Wall Street which meant lots of mergers and the introduction of satellite radio.  Positions like mine were cut and heads rolled out the door.  My beloved Radio was becoming a part of my not too distant past and I had no choice but to finally let go…

 

I started interviewing for Account Executive positions with local television stations while I took advantage of my time off with severance pay.  A good friend of mine named Catherine (who is now one of my fav clients!) suggested I start there.  I also met with another industry friend of mine named Paul who worked in local sales for both radio and television stations and told me that it’s like “going from the basement to the penthouse.”  Paul was not wrong (smile).  I ended up back at WTNH News 8 (ABC) my first choice even though I interviewed with all of the other local network affiliates:  CBS, NBC and FOX.  WTNH News 8 was appealing to me because of my previous (and positive) work history there and because I truly loved the station and it programming  – Me and my family watched Channel 8 back in the day when I was Growing up Hollis in Groton, CT – Sports Nut.  Again, WTNH News 8 was the last tv station I interviewed with.  On purpose as I learned a lot from the other interviews and used that knowledge to convince the then Local Sales Manager to hire me in a week’s time (including getting a drug test)!  I basically said something to the affect of, you can hire me here to bring in New Business or you can watch while I bring it to your competition and he was SOLD (smile).

 

It is now 20 years later and I sell 2 local TV stations – WTNH News 8 and WCTX My TV; a station website, WTNH.com; Integrated Sponsorships for our local lifestyle show, CT Buzz; and local News and Community sponsorships.  Since we are now owned by Nexstar Media Group out of Texas, I also sell Nexstar digital products including  but not limited to SEM/SEO, Video Marketing, Email Blasts, Social Media platforms (Facebook, Instagram and You Tube) and OTT/CTV.

 

Looking back over the past 35+ years, the media industry has certainly changed.  Local media continues to evolve.  My story will not be fully written until I retire and can really kick back and look at things from a perspective not clouded by the  stress of my daily work life.  Stay tuned…

 

TVFL

 

Baby Blues

We truly enjoyed our recent vacation to the Gulf coast of Florida, namely Clearwater Beach.  Me and James stayed for 7 nights and 6 days at the Sandpearl Resort, a classy hotel on the beach featuring 253 guest rooms and suites, 2 restaurants, a coffee shop, outdoor pool, full service spa and fitness center, outdoor fire pit and plenty of family activities.

 

Sandpearl Resort lived up to its promotional video, that’s for sure!

Incidentally, in the state of Florida, all hotel patrons are automatically charged a $35 a day room fee.  According to the brochure, our daily fee at the Sandpearl Resort covered the following:

2 in room bottled waters, Wireless internet, In room coffee, pool towel services at the resort pool and beach, beach chairs for use on resort’s private beach, fitness center, bike rental at the resort, daily newspaper, shoe shine, daily turndown service, business center for computing and printing needs, unlimited local calls and toll-free number access.

This same brochure also makes it quite clear that the daily room fee does not replace tips or gratuities (smile).

But I digress…on our very first day at the resort we ate at Tate Island Grill – one of the only two restaurants at the resort – mainly because we were over tired from traveling all day and hungry as Hell (smile).  I devoured a grilled chicken salad with a large iced water while staring at the ocean in my street clothes.

 

Tate Island Grill – located right on the resort – no need to travel for good eating (smile). And we had a very nice, very attentive waitress by the name of Taylor

On our second day we went to the Activities desk where we received 2 beach loungers and free towels but were charged $30 for the beach umbrella.   We found out real soon that the sun rose early and stayed out late so the beach umbrella came in handy.  Plus, if we felt overheated, we could always cool off in the baby blue ocean water just ahead.

 

Our complimentary beach loungers and towels and our already-paid-for beach umbrellas (smile)

 

Besides the beach, we found we also liked spending time at the hotel resort pool because the restaurant and bar were so close by, the beach loungers sat close to the edge of the pool and the cool pool water felt so good on my skin (smile).

 

Pool side and loving it!

 

As far as dining out, Caretta on the Gulf held the distinction of being “Clearwater’s Triple AAA Four Diamond Restaurant.”  Lucky for us it was one of  2 restaurants on our resort.  The sushi and sashimi we ordered our first date night there was so fresh and delish, we came back a second time later in the week for more.

 

The sushi and sashimi tasted as fresh as it looks!

Caretta on the Gulf – by far our fav restaurant!

Did I mention the sunsets at Clearwater Beach?!?  They were truly an event.  People came from near and far to Pier 60 where at a certain section of the pier you are charged one dollar to view the most stunning sunsets you have probably ever seen in your life!

 

However don’t blink or you’ll miss the fiery sunset

The restaurants outside the resort were yummy and delish as well.  And there were so many to choose from,  We ate breakfasts most mornings right outside the resort at  Clear Sky Beachside Cafe.  Our breakfasts were big and consisted of 2 eggs with cheese, Turkey sausage or Applewood bacon, grits and an english muffin.  Thank God for Orangetheory Fitness Center in Hamden back home (smile).

 

Clear Sky Beachside Cafe – yummy breakfasts and convenient location

 

Could not help but take advantage of a convenient photo op (smile)

 

Most days of the week we usually skipped lunch (as we were still full from breakfast) and after a day spent at the pool or the beach, showered, dressed and headed straight to dinner.  Whether at the resort at Caretta on the Gulf or off resort at either Blinkers Beachside or Crabby’s Hideaway,  the Clearwater Beach cuisine was def worth writing home about (smile)

 

Dining out at Blinkers Beachside

 

Blinkers Beachside – delish Miso Salmon with Mushrooms and Asparagus – and I washed it all down with cool, sparkling Saratoga water – yum!

 

After dinner we either walked along the bustling lively streets of Clearwater Beach or else strolled the actual beach at sunset with shoes in hand and sugary white sand landing between our toes.

 

Ahhhh…I’ll miss the sugary white sand and fiery sunsets the most…

 

But then I’ll remember that Clearwater Beach is just a phone call away…

 

Sincerely,

 

TVFL

Divas in the desert!

There are soooooo many reasons why I love love love Las Vegas and as what usually happens with me, I discover something good later on in life. Why …

Divas in the desert!

 

“Southern Girl”

 

In July I met up with my niece and twin nephews (all siblings) in San Antonio, Texas for the sole purpose of family bonding and fun in the sun: SAT, A surprise to me!

 

And now here it is August and I just returned from a 5 day 4 night mini vacay to Myrtle Beach, South Carolina or “MB” as it is affectionately known (smile).

Me and my boo decided to try something new this time around in regards to our aircraft – we flew Avelo Airlines out of Tweed Airport in New Haven (a first for both of us) and we booked our stay not at a hotel resort but rather at an Airbnb. My girlfriend Sharon’s son Brandon owns a 1 bedroom condominium on the beach in MB called Rosey Retreat so that is where we stayed.    

 

It felt different staying at an Airbnb condominium as opposed to a hotel resort because we missed out on the daily maid service, the convenience of a hotel restaurant and the front desk information gathering station.


Cozy albeit quirky rose interior

 

But what it lacked in hotel amenities it more than made up for as it had the perfect view from our balcony to the beach, the cozy, albeit quirky rose interior and beachy touches inside the unit such as beach chairs and a beach umbrella complete with a sand anchor.

 

Can’t beat this view!

 

Our morning view to Paradise

 

We spent the majority of our vacay mornings and afternoons enjoying the surf and sun at the beach (did I mention that the temps averaged 85 degrees Fahrenheit all 5 days!) and almost pinched ourselves for picking the right week of the month to travel.

I think this is when I lost my Fitbit!

 

Since we left on a Sunday of the last week in August, most people with children were already in full ‘Back to School’ mode so the beach felt somewhat secluded and a little private.

It feels so good to be on the beach when its not wall to wall people…

 

Our condominium had a galley kitchen with pots and pans and stuff so we went shopping for food, snacks and adult beverages at the Piggly Wiggly (smile).

 

Love that name!

 

And afterwards we had breakfast at Shoney’s – I remember this restaurant from a couple of Summers I spent in Fayetteville, North Carolina with my big sister Dana. I was 15 years old at the time and Dana was 23. She was serving in the Air Force and had recently purchased her own home and it was ‘my turn’ to spend the Summer with her.  Dana took me to Shoney’s as they were legendary back then for their huge Southern breakfasts. However, on the day me and my boo went, the managers were cooking (never a good sign) as they were short on wait staff so the food and service were not quite what I expected.

 

Shoney Bear


The breakfast was just okay…

 

Speaking of food, the best meal in MB that week bar none was the Jamaican take-out restaurant we discovered after leaving the Piggly Wiggly. It was across the street from Piggly Wiggly and to their left. We both luvvvv Jamaican food so we ordered 3 plates to go – 2 plates of Oxtails with rice and peas and cabbage and 1 plate of Jerk Chicken with peas and rice and cabbage.

 

3 plates to go please!

 

I inhaled my oxtails, peas and rice and cabbage poolside back at the crib

 

 

 

 

 

 

 

 

 

 

 

 

We had a lively conversation with the owner and his wife around the U.S. dominance in track and field at the most recent Paris Olympics which was precipitated by Usain Bolt’s picture on the wall… 😜

 

Usain Bolt

As for lunch and dinner ‘dine-in restaurants,’ we surfed online and found at least 3 or 4 that were decent and within walking distance. We did not rent a car – in all honesty South Myrtle Beach is easy to navigate on foot as everything is relatively close by.  The Uber ride from the Myrtle Beach airport to our condominium took just 15 minutes!

 

The first restaurant where we ate was recommended by a hotel concierge named Will whom we met on the street – he said it was popular with tourists so he knew we would like it. Will was not wrong (smile). It was named River City Cafe. I had a delish veggie burger with cheese and a side salad. Before our meal came we were served salty roasted shelled peanuts in a cup and afterwards we got to throw the shells on the wooden floor😀. It took me back to my days growing up in Groton, Connecticut when we ate at The Ground Round 😀.

 

The license plated wall of the River City Cafe
Delish veggie cheese burger with a side salad

Cool ice water with salty roasted shelled peanuts and yes, we gladly threw the empty shells on the floor (smile).

 

For dinner that night (really apps since I was still full from lunch!) we chose RipTyde Rooftop Bar because it overlooked the beach and it had a cool indoor/outdoor vibe. I had a delish Frozen Mango Margarita Mocktail that froze my brain every time I took a sip (smile). There was live music playing and from our seats, we could watch the hotel guests enjoying a game of Corn Hole on the beach.

 

 

We had the best view from RipTyde indoor outdoor restaurant

The following night we headed back to the Myrtle Beach boardwalk to check out Pier 14 Restaurant but while walking on the boardwalk we met a friendly middle -aged couple from Washington state who had just arrived in town to attend NASCAR.  We exchanged our respective life stories and went on our way 😉.

 

The beautiful and well-lit Myrtle Beach 1.2 mile long boardwalk

We ate that night at Pier 14 which was known for their seafood and specialty drinks. It was late for dining (9pm) so I ordered something light – Poke Tuna and it hit the spot ☺️

 

Pier 14 Restaurant

 

From there we went to The Arcades (old school gaming) which really took me back in time…

 

The following evening (after once again spending all day on the beach) we dined at LandShark Bar and Grill where I had a Caribbean Chicken salad before people watching along the Boardwalk.

Perfect photo op inside Landmark Shark Bar and Grill retail store

 

And we couldn’t leave MB before riding on the SkyWheel – it was truly a stress free ride – more observational than anything else – as we checked out the city lights and carnival rides.

 

Could not miss the SkyWheel on any given day, it was literally always in our sight

Entering the Sky Wheel to buy our tickets

Felt no stress whatsoever on this wheel 😜the ride lasted about 14 fun-filled minutes.

Our 5th and final day was spent in our condominium- eating, packing and admiring the view from our balcony…

 

The view from our balcony was impressive

So long MB 😘

For those of you who are wondering why we did not golf, well we figured that just gives us another reason to head back 😜 ⛳️

 

Sincerely,

 

 

TVFL

 

 

 

 

A 9 Hour Tour

 

I should have known that our planned vacation to Costa Rica was destined to be unpredictable as soon as our driver didn’t show up at 5am on the Sunday morning we were to depart for JFK International Airport.  We didn’t know this at the time but apparently the night before that said driver (a friend of a friend) entered 4pm instead of 4am on his smart phone.  What we did know was that we were 85 miles away from Queens, NY and neither of us were in the mood for nor possessed the inclination to take on New York City traffic that early in the morning.  What ultimately pushed us forward was our original idea of flying outside of the country to enjoy a stress-free (and news-free) week in a dream destination.

 

The prospect of vacationing in Costa Rica, or “rich coast,” a relatively small country in Central America was super exciting to me because zip lining, mud bathing and Hot Springs would now be checked off my bucket list and James was thrilled mostly because of his keen fascination with all things nature.

 

We chose the month of October for our Costa Rican vacation because the hotel resort rates are very attractive during the rainy season so you can get more for your dollar.  Also we figured it would not be as crowded as it is during the so called “dry season” which runs from December to March.   We were at the end of Costa Rica’s ‘Winter’ where it rains off and on in this Southern Pacific Coast between the months of May through November.   On our week there it typically rained every single afternoon between 3pm and 6pm but sometimes we were caught off guard with a quick and hard downpour early in the morning or later in the evening.   The upside was that all this pesky rain created beautiful lush greenery and scenery seemingly out of a postcard once the bright sun came back out.

Feeling like we are in the middle of a postcard (smile).

 

We stayed at Secrets Papagayo Resort in Guanacaste on the Southern Pacific coast.  The promotional video reeled us in with the Bungalow Suite King room and picturesque ocean views.

 

A picture of the Bungalow Suite King Room with peekaboo ocean views (smile).

What we discovered when we got to our room and immediately pulled back the sheers and stiff curtains to the deck were what could only be described as peek-a-boo views of the ocean.   James promptly got on the phone and worked his magic with the concierge so much so that by the very next day we had been moved from our room in the 300s down to a room in the 100s.  This room was identical to our other room but now we were not only closer to the action but more importantly, looking out we had the expansive view of the ocean that we were drawn to in the promotional video.   If vacation were a man, he was now starting to resemble a tall, strong, muscular creature with long angular arms and crooked fingers, beckoning me to take refuge in the comfort of my new surroundings…

 

Now that’s what I’m talking about!

 

We took a guided 2 hour Jet Ski tour on the Pacific Ocean our second day there.  We stopped at 3 different beaches during this tour.  The first beach where we stopped had a dark cave like area where we took turns with the other couple we were on the tour with taking silhouette pictures.

 

2 hour Jet Ski tour

The second beach featured a cliff that we had to climb up to.  Once there we stood just close enough to capture great photo ops.

 

I refused to look behind me as we were standing on a cliff…

 

The third and last beach featured a woodsy area with white faced monkeys – those sneaky little thieves that steal your sunglasses and hats right off your head – these mischievous monkeys boldly rejected the other couple’s healthy peaches in favor of salty rich Doritos that some kid had dropped (smile).

 

You can’t be mad at him, he likes what he likes

 

The ride back on our Jet Ski was fast and furious as now we were heading directly into the high winds causing me to cling that much harder to James’s waist.  I couldn’t avoid the cold ocean water spray either as it spit all over my face and bare arms.  Brrrrr, it was cold!

 

Back on the resort I was not at all impressed with the cuisine.  However Market Cafe, which featured a buffet of international cuisine, was surprisingly good.   I’m not a buffet person but their daily breakfasts, lunches and dinners carried a a lot of weight in their food choices.   We both looked forward to eating at Himitsu, a Pan-Asian Fusion place, because we love sushi and Asian food in general.  As it turned out, Himitsu did not disappoint.  Our favorite entree was the pork bellies – we literally ordered them on three separate occasions!

 

Date Night at Himitsu – Pork Belly Dish with fresh broccoli and jasmine rice was so good we came back 2 more evenings for more!

 

Portofino,  the fancy Italian restaurant  featured 5 courses as well as a dress code (which meant that men had to wear pants and if they showed up in shorts, they were offered a pair!).  We understood Portofino was known for its wine list but since I gave up wine at the onset of the Pandemic back in 2020,  I sipped on cold bottled water.

 

Fancy 5 course dinner at Portofino – I chose linguini with pesto sauce and James chose lasagna but i ended up eating his lasagna because it was so tasty and delish!

Speaking of giving up alcohol, my favorite non-alcoholic drink was the Green Monster – it was healthy, refreshing and delish!  One afternoon I drank 4 Green Monsters poolside simply because the waiter kept refilling my glass (smile).

 

The Green Monster – I drank 4 of these non-alcoholic totally healthy and delish Smoothies made with almond milk, kale or spinach, frozen banana, almond butter, chia seeds, cinnamon and protein powder!

Seaside Grille was the seafood restaurant at the resort – during the day they piled fried seafood on platters and served them poolside and at night they offered fancier entrees where you dined in their cool, air-conditioned interior.

 

Seaside Grille by night – James ordered the Ribeye steak – I wish I had because my salmon was underwhelming…

 

All in all we do love resort life (especially the All-Inclusive’s) because you don’t have to worry about what you are going to do for the day, your bed is made and room is cleaned every day, there are planned activities posted daily, food is everywhere whether you are looking for something fast or casual, and there are plenty of things to do on and off the resort.  If you come as a couple you have the opportunity to meet and hang out with other like-minded couples.  We met this wonderful couple named Randy and Rachel from Nashville, TN over dinner our second night at the resort.  We were dining at Himitsu – seated outdoors – and since we were sitting so close to them, we could not help but strike up a conversation.  James said it reminded him of a Sienfield episode.  Suffice it to say, we kept bumping into our new vacation friends until they talked us into joining them later on in the week on a 9 hour mega tour.

 

They caught us at the right time too because we were just getting ready to book the remainder of tours for the week with Amstar (since we enjoyed the Jet Ski tour so much) when they told us about this young man who was tucked away unseen on the resort but not too far from the Preferred Members club where we were meeting for drinks.  They took us to him and it turned out that his tours were so cheap because they were Costco tours.  Suffice it to say, we got a 9 hour mega tour (horseback riding, coffee cultural tour, sugar cane cultural tour, mud bath, hot springs, giant water slide, zip lining, bus ride to and from and lunch(!) for just $150 dollars.  We met them and 4 to 5 other couples on the Thursday morning at 745am for an hour and a half bus ride to the our  first leg of the mega tour, horseback riding.

 

Horse back riding was interesting because the horses were so well trained that we really did not have to do anything but hold on to our straps.  They basically took us on a long walk down a muddy dirt road where the horses each comically took turns pooping all over the place and then stepping in each others messes (smile).

I felt like we were in an old timey Western movie

 

The next tour was the sugar cane cultural tour  where we were offered delish expresso, cornbread, a sugar cane, and goat cheese on small plates.  Here we sat in hard backed chairs and listened to the guide as he gave us the history of the sugar cane.  Afterwards we walked down the hill (where it suddenly started to rain!) and met the star of the day, the oxen.  This oxen (with the help of 2 volunteers – James and Randy) walked around and around in circles to produce fresh sugar water while James and Randy stuck the canes in a tree like opening.  It was delish!

 

James and I posing with the very patient Oxen

 

The next tour was zip lining.  I was feeling a little under the weather that day so the trek up the mountain to the zip line quite literally took my breath away.  Once I was strapped in and felt secure, the rest was a breeze.  We went on 5 different zip lines so I did not have time to think about whether I could do it or not – it was  exhilarating for sure!

 

One of the most exhilarating tours on our vacation – this 9 hour tour was by far my favorite and zip lining was my greatest adventure – especially since I was zip lining in Costa Rica with our new “Vacation Friends” Randy and Rachel from Tennessee

 

Some people on the tour bus said that this was the best part of the day – lunch!  We were fed healthy portions of authentic Costa Rican cuisine including rice and beans and spicy chicken.  We sat in large room with wooden tables and got in much needed rest while we inhaled our delish hot food.

The last part of the tour involved the big water slide which we skipped because I did not have it in me to walk up another mountain to get there.  Then came the mud bath and hot springs.  I loved the hot springs because the water was extremely hot.  The mud from the bath had to be taken off in a cold outdoor shower so that was not so much fun.  And I slathered the mud on in all the crevices not realizing that I would would need to use cold water to remove it.  Had I known…The hot springs (5 in all) were awesome and felt like heaven on earth with the heat rising from the water.  Each hot spring we entered got a little cooler than the one before so by the 5th one, it was like being in a lukewarm bathtub.  A wonderful and fitting ending to our day.  And a beautiful end to an unpredictable vacay (smile).

 

Who knew what laid behind that smoke…

 

Sincerely,

 

TVFL